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Privacy Policy

Last updated: February 12, 2026

Friensi operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Friensi utilizes professional third-party service providers to power our infrastructure and deliver our Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes and under the following Legal Bases:

How We Use Your Personal Information Depending on how you interact with us, we use personal information for the following purposes and under the following Legal Bases:

  • Provide, Tailor, and Improve the Services. (Contractual Necessity) We use your information to perform our contract with you, process payments, and fulfill orders.
  • Marketing and Advertising. (Consent/Legitimate Interest) We use your information for marketing and promotional purposes, such as sending emails and showing online advertisements.
  • Security and Fraud Prevention. (Legitimate Interests) We use your information to authenticate your account, investigate fraudulent activity, and secure our services.
  • Communicating with You. (Contractual Necessity) We use your personal information to provide customer support and maintain our business relationship.
  • Legal Reasons. (Legal Obligation) We use your personal information to comply with applicable law or respond to valid legal process.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes:

  • With our e-commerce platform providers, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
  • With business and marketing partners to provide marketing services and advertise to you. For example, we use integrated platform tools to support personalized advertising with third-party services. Depending on where you reside, you may have a right to direct us not to share information about you for targeted advertisements. You can exercise your rights to opt-out of those uses here.
  • When you direct us or consent to our disclosure, such as for shipping or through social media login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, or to comply with legal obligations.

Relationship with Platform Providers

The Services are hosted by our e-commerce platform providers, which collect and process personal information about your access to and use of the Services to provide and improve the infrastructure for you. Information you submit to the Services will be transmitted to and shared with our platform providers and third-party vendors, who may be located in countries other than where you reside.

To protect and improve our business, we utilize enhanced platform features that incorporate data obtained from your interactions with our store, alongside interactions with other merchants on the same network. In these instances, the platform provider acts as an independent controller for the processing of your personal information for these shared services. You may exercise your rights regarding this network-wide data processing through the platform provider’s privacy portal.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. We do not guarantee and are not responsible for the privacy or security of such sites. Our inclusion of such links does not imply any endorsement of the content or operators.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority. As of the Effective Date, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age.

Security and Retention of Your Information

No security measures are perfect. We recommend that you do not use unsecure channels to communicate sensitive information. How long we retain your personal information depends on whether we need the information to maintain your account, provide Services, or comply with legal obligations.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below:

  • Right to Access / Know. You may have a right to request access to personal information that we hold about you. Your right to know is not limited to the preceding 12 months; you may request access to personal information we have collected about you since January 1, 2022.
  • Right to Delete. You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct. You may have a right to request that we correct inaccurate personal information.
  • Right of Portability. You may have a right to receive a copy of the personal information we hold about you.
  • Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information. You can exercise your rights to opt-out here. When we detect a Global Privacy Control (GPC) signal, we will display a notification confirming that your opt-out preference has been honored. If we are able to associate the device sending signal to an account within our platform's ecosystem, we will apply the opt-out request to that account as well.

If you reside in the UK or European Economic Area, you may also exercise the Right to Objection to Processing, Restriction of Processing, and Withdrawal of Consent.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how our hosting platform and service providers use your personal information and any rights you may have—including rights related to data processed across their wider merchant network—you may visit their respective Privacy Portals and consumer transparency pages.

Complaints, International Transfers, and Contact

  • Complaints: If you have complaints, please contact us. In the EEA, you may lodge a complaint with your local data protection authority here.
  • International Transfers: We may transfer, store and process your personal information outside the country you live in. For transfers out of the EEA or UK, we rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses.
  • Changes: We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.

Contact

Should you have any questions or wish to exercise your rights, please email us at care@friensi.com or contact us at 30 N Gould St STE N, Sheridan, WY, 82801, US.